About
Social media and content strategist with 4+ years of experience driving content strategy, creative production, community engagement, audience growth, and analytics across professional sports and digital media. Generated 5.5M+ Instagram views and drove 400%+ follower growth, with additional expertise in brand development, creator partnerships, creative leadership, and SEO copywriting.
Education
Eastern Michigan University
BS, Media Studies & Journalism, Communications
Ypsilanti, MI · Dec 2022
Experience
Remote | Sep 2025 – Present
Create consumer-focused mortgage and personal finance content supporting digital marketing and customer acquisition initiatives.
- Translate complex lending concepts into accessible, engaging articles
- Balance SEO best practices, editorial standards, accuracy, and audience needs
Detroit, MI | Oct 2024 – May 2026
Led social strategy, creative direction, content production, brand storytelling, executive communications, and performance reporting across GameAbove and its sports properties.
- Generated 2.75M+ Instagram views
- Increased total platform impressions 559% and reach 244%
- Grew engagement rate from 5.5% to 11.2%
Remote | Aug 2024 – Oct 2025
Copyedited and proofread print and digital content for professional athletes including Leonard Williams, Johnny Gaudreau, Teoscar Hernández, and David Fry.
- Improved clarity, consistency, grammar, and publication readiness
- Applied client-specific style guides for tone, formatting, and brand voice
Warren, MI | Jul 2024 – Oct 2024
Managed social care and community interactions across Chevrolet, Buick, Cadillac, GMC, and HUMMER channels.
- Resolved customer issues while maintaining brand-specific voice
- Navigated high-volume public conversations and escalations
- Balanced responsiveness, customer experience, and brand reputation
Ann Arbor, MI | Feb 2024 – Jul 2024
Developed and executed social strategy for the USL League Two club — matchday coverage, player content, announcements, and promotional creative.
- Managed publishing and community engagement
- Used performance analytics to refine content
- Supported fan engagement and ticket-marketing efforts
Detroit, MI | Apr 2023 – May 2026
Created SEO-driven personal finance content that translated complex financial topics into clear, actionable information supporting content marketing objectives.
- Produced long-form articles ranging from 800–2,000 words
- Managed multiple assignments simultaneously
- Maintained SEO optimization, research, editorial standards, and fact-checking