About
I'm a Social Media Director and Creative Director who helps brands, athletes, and organizations turn compelling stories into measurable growth through strategic content, creative direction, and brand development. My experience spans professional sports, golf, entertainment, and corporate brands, where I've generated millions of views, accelerated audience growth, and built highly engaged communities through a combination of storytelling, design, video production, and digital strategy. I'm passionate about creating content that not only captures attention, but strengthens brands, connects with audiences, and drives meaningful impact.
Education
Eastern Michigan University
BS, Media Studies & Journalism
2017 – 2021
Allen Park High School
High School Diploma
2013 – 2017
Experience
Oct 2024 – May 2026
Lead social strategy, creative direction, branding, and multimedia production across the GameAbove and CapStone Holdings ecosystem.
- Drove total impressions +559% and expanded reach +244%
- Grew engagement rate from 5.5% to 11.2%
- LinkedIn audience +431%, Instagram +192%, Facebook +300%
Oct 2024 – Jan 2026
Directed creative and social for the GameAbove Sports Bowl — branding, gameday content, and digital activation.
- Tournament-grade visual identity and gameday graphics
- Live event capture and short-form social cuts
- Sponsor integration and brand storytelling
Oct 2024 – May 2026
Direct branding, athlete storytelling, and digital campaigns across collegiate NIL and professional golf.
- Created two original series: Bring Forth Greatness & The Cost of Greatness
- Activated PGA Tour Americas, Korn Ferry, Epson, and LPGA athletes
- Built program around EMU NIL athletes and 10+ ambassadors
2024 – May 2026
Direct social strategy and creative branding for the BIG3-affiliated basketball organization.
- Generated 5.5M+ Instagram views through cinematic sports storytelling
- Grew audience to 3,231 followers via game-day and short-form edits
- Led live event capture and community engagement
Oct 2024 – May 2026
Lead Instagram and TikTok strategy for the Emmy-nominated documentary series distributed on Roku.
- Grew audience from ~200 to 1,000+ followers
- Generated 750K+ cross-platform views
- Adapted long-form footage into high-performing social-first edits
Fall 2023 – Fall 2024
Contributed creative direction and content production for the USL League Two club.
- Match-day visuals and brand-aligned social graphics
- Player and supporter storytelling content
- Short-form social edits across platforms